December 2025. Fresh Fitness named Best Fitness Club in Amsterdam and fourth in the Netherlands at the Dutch Fitness Awards.
Fresh Fitness in De Pijp has once again proven that quality, personal attention, and a warm atmosphere truly make the difference. At the Dutch Fitness Awards, the club was rated a 9.5 by its members and crowned Best Fitness Club in Amsterdam. Nationwide, Fresh finished in fourth place, an exceptional achievement for an independent club that is not part of a chain.
For more than twenty years, Fresh has been known as an accessible and professional gym where everyone feels welcome, from beginners to experienced athletes. At the De Pijp location, members train with modern equipment, choose from more than 60 group classes per week, and enjoy facilities such as a sauna and ice bath. Personal coaching is at the heart of Fresh. Every member receives a personalized plan with attention to training, nutrition, sleep, and recovery.
Recognition from members and professional jury.
At the Dutch Fitness Awards, fitness clubs are assessed based on member ratings and votes. In addition, a professional jury evaluates clubs on quality, hospitality, and professionalism. The fact that Fresh has received awards in 2017, 2018, 2021, and again in 2025 highlights the consistent quality.
24-05-2020, Very proud of this video about our great industry!In collaboration with the sports sector NL Actief, we have been able to participate in this beautiful video to show that we are ready for it!
The film lasts approximately 14 minutes, make sure your sound is on!
18-05-2020, june 1 gyms open. We are ready! You too?
The film lasts approximately 30 seconds, make sure your sound is on!
16-05-2020,METRO – Interview with Markus Torenstra “We are sure that we are ready to open”, agrees Markus Torenstra, owner of Fresh Fitness in Amsterdam. “The Dutch crave exercise, less kilos, more resistance and better health. For weeks there has been a protocol with which people can exercise more safely, such as working with reservations, fewer people in a group lesson and a great distance between fitness equipment.
A certain number of types of training may not be possible in a fitness club in the near future, but individual strength training, cardio and (small) group lessons will not be a problem.”
FFITKNO – Interview with Markus Torenstra. Fresh Fitness is an award-winning chain of gyms in Amsterdam. With an excellent reputation within the Amsterdam fitness community, their facilities in the funky suburb of De Pijp and at the iconic A’dam Tower are adored by their members and highly respected within the Dutch fitness community.
Founder, Markus Torenstra, opened the first Fresh Fitness in 2004 with the core principles of providing a welcoming environment to work out in, with high-quality equipment and the best personal training available in Amsterdam. During my conversation with Markus these founding principles were recurring subjects, which even after 15 years are still core to everything about Markus and his business.
RTL 4 visits Fresh. Very nice that RTL 4 wanted to pay attention to Fresh Fitness with Life is Beautiful. 2018 was of course already a great year because we were voted best gym of the year by the professional jury! Of course, we cannot do this alone, but we also owe it to our top team, great collaborations and of course our great members!
We are also very happy with the collaboration with Denise & Daniëlle from Personal Trainer for Health. We have had a close cooperation for over 10 years, we are secretly very proud of that! Have you become enthusiastic after watching the video and do you want to get in touch with them? Take a look at https://www.personaltrainerforhealth.nl/.
The film lasts approximately 2 minutes, make sure your sound is on!